Keep in mind they only half way care bc they still access your wallet though your cable bill. Cutting the cord is where it really hurts them.
I cut the cord about 3 weeks ago. No not sub fees to Fox, CNN, Msdnc, ESPN from me anymore.
You are generally correct, but plunging ratings means that all cable services will be in a strong negotiating position to reduce how much they pay to carry Fox News. So while you are still paying for Fox News as long as you have a cable/satellite subscription, as Fox News ratings tank, cable providers will pay them less and less. Eventually, sooner than later, they will care about crashing revenues.