Fox Ratings Collapse Monday- 5 Week Losses: Ingraham -59%, McCallum -58%, Cavuto -56%, Sandra -56%, Baier -54%, Hannity -54%, Carlson -51%, Perino -50% (Vanity)

Showbuzz Daily ^ | 12/2/2020 | Showbuzz Daily

[marcusmaximus]

Nielsen Cable Ratings are in for Monday 11/30.

Here are Fox ratings losses on Monday over 5 weeks:

Ingraham -59%

McCallum -58%

Cavuto -56%

Sandra -56%

Baier -54%

Hannity -54%

Fox and Friend -54%

Hemmer -54%

Outnumbered -53%

Carlson -51%

Perino -50%

The Five -40%

[JudyinCanada]

Remember when Brazille first got there? Whenever she came on a show they’d joke about how they don’t agree on everything, but they’re all good friends and they like each other and were all smiling and, sorry, have to go throw up.

It was sickening.

[mylife]

People seem to be voting

[Samurai_Jack]

I think it’s sad.

Feeling quite betrayed.

[stars & stripes forever]

[mylife]

I dumped them 14 years ago

[marcusmaximus]

OAN isn’t in the Nielsen public reports.

Newsmax has been growing in ratings quickly.

Here’s what they have for viewers this Monday:

Greg Kelly 691,000 viewers (opposite McCallum)

John Bachman 556,000 viewers (opposite Outnumbered)

America Agenda 461,000 viewers (opposite Perino)

Spicer 528,000 viewers (opposite Baier)

Howie Carr 430,000 viewers (opposite Cavuto)

Chris Salcedo 443,000 viewers (opposite The Five)

National Report 460,000 viewers (opposite Sandra)

[freepersup]

I’m doing my part. OANN where found, and NEWSMAX as my steady Eddie.

Also, the Weather Channel, NASA, and all of the music bands (mostly seasonal sounds). FAUX! Pound sand!

[Toespi]

Hmmm great news. Does anyone find it interesting that Chris Wallace isn’t on the list? Why is he being kept out of the mix?

[colorado tanker]

I’m enjoying my share of schadenfreude for sure, but my question is have other news networks suffered similar declines after the election?

[marcusmaximus]

Is there a Chris Wallace show on Monday through Friday?

[ConservativeInPA]

Never going back. It is one thing to be leftist. It is quite another to be a traitor turned leftist.

[ConservativeInPA]

What is a Drudge?

[marcusmaximus]

Mad Cow -16%

Cuomo -21%

Cooper -24%

Burnett -15%

Situation Room -24%

CNN Tonight -22%

Tapper -21%

Odonnell -19%

[T.B. Yoits]

I’ll bet every one of them thought we’d all be back by now. I will NEVER go back

FOX News doesn't want conservatives to go back. Their intent is to make the company enticing to another buyer and since television is the domain of the Left, FOX is hoping a current Leftist-controlled company will absorb it.

Television (Fixed Transmission Video) is in sharp decline and FOX is particularly in trouble because they're not already tied to a larger conglomerate such as Viacom, Comcast, or Disney. FOX since 2019 has been nothing more than the castoffs from when Disney bought out FOX and left the remnants behind for Murdoch (letting him keep the name).

Viewership has changed. It's not just the issue of the "Cord Cutters"; there's an upcoming generation of "Cord Nevers" who have not owned a television and have no plans of doing so. People want comment sections, links, interactions, and the freedom to pick and choose when and what to do.

Streaming services (in effect the "a la carte" programming the telecoms fought against for so long) offer more than Fixed Transmission Video. CBS and ABC/Disney began offering streaming services in the last few years and NBC just started offering their streaming in August of 2020. FOX, since it is the scraps of what the parent was, can't offer streaming of old television and movies since ABC/Disney bought those rights in 2019. Amazon Prime, Hulu, Netflix, AppleTV etc., already have a huge lead on ABC/CBS/NBC.

Streaming via web platforms offers digital advertising:

2013 was the first year that digital advertising surpassed broadcast television.
https://www.pbs.org/newshour/nation/internet-surpasses-broadcasting-advertising-revenue-first-time

2019 was the first year digital advertising surpassed all traditional forms of advertising.
https://www.tvtechnology.com/news/tv-ad-spending-drops-as-digital-surpasses-traditional-in-2019

2020 was the first year that YouTube advertising alone surpassed television advertising.
https://www.pcmag.com/news/youtube-surpasses-cable-tv-in-ad-revenue

There is a hand writing on the digital screen...

[newfreep]

I make sure it’s off because of Perino’s voice

Like Kramer reacting to Mary Hartman's voice?

[faithhopecharity]

i see.
yes, Fox coverage has been drifting harder left for awhile...
I don’t know some of the commentators in the article but Hannity everyone knows and... while he’s not my favorite due to his style.... he does prepare his programs very well and he does work hard...he is a worthwhile commentator and to suffer a 54 percent audience plunge is not due to anything he has done or failed to do, its just that a lot of folks have turned off Fox

[Toespi]

Good point, never thought of that. But he does have a regular Sunday news show.

[MonicaG]

Thank you for the info & analysis.

[colorado tanker]

Wow, it looks like Chris Wallace and his merry band of Nevertrumpers have done permanent damage to the Fox brand. I wonder how much shareholder value they've lost? Gotta be millions.

Thanks for the response!

[Baldwin77]

#NeverFox