TV Ratings: American Music Awards Fall 50% to New Record Lows

Variety ^ | November 23, 2020 | Will Thorne

[EdnaMode]

The 2020 American Music Awards delivered a big decline in rating and total viewership from last year, falling to record lows in both measurements.

Last night’s awards show, which was hosted by “Empire” star Taraji P. Henson and saw Taylor Swift, The Weeknd and Dan + Shay emerge as the big winners, averaged a 0.9 rating among adults 18-49 and around 3.8 million total viewers. That represents a 50% rating decline and a 43% loss in total viewership. For comparison, last years AMAs were down only 4% on the year prior in the ratings column, and in fact gained around 200,000 viewers from 2018. Its “America’s Funniest Home Videos” lead-in scored a 0.5 rating and just under 4 million viewers.

Of course it needs to be mentioned that those historically small AMA numbers aren’t really particularly surprising given that awards shows are tumbling almost across the board of late. For instance, earlier this year the Oscars fell 20%, the Emmys around 9%, the ACM Awards over 30%, the Billboard Music Awards 55%, and the CMAs 30%.

[Sans-Culotte]

You can hear the disappointment in Alex Trebek's voice when he provides the correct answer for a classic movie (i.e. "what is...Casablanca?) after no one knows it.

I can sometimes guess correctly if it is someone I recognize and if they show a picture. For example, I know what Taylor Swift looks like, but I have never heard her music.

[hattend]

It might help if we have heard of 90% of the people up for award.

Anybody newer than Brooks and Dunn and I don’t have a clue.

[MAGAthon]

I have never heard the music of anyone mentioned, including Swift (just not interested, not my styles), but noted -

Taylor Swift...one of the “big winners”

can’t help posting the following:

17 Nov: Bloomberg: Scooter Braun Sells Taylor Swift’s Catalog for $300 Million
The sale of her music to Shamrock Holdings happened without her knowledge, singer says.
By Lucas Shaw
Braun acquired Swift’s catalog last year as part of a purchase of Big Machine, a Nashville, Tennessee-based country record label. Braun, who manages Justin Bieber and Ariana Grande, partnered with the Carlyle Group, 23 Capital and ***GEORGE SOROS to buy Big Machine for about $300 million...
https://www.bloomberg.com/news/articles/2020-11-16/scooter-braun-sells-taylor-swift-s-catalog-for-300-million

[hattend]

SOROS...it figures.

[minnesota_bound]

The advertisers have discovered they are, just like the internet advertising is fake when google was caught putting ads on ad farm sites no one would go to.

[preacher]

l8r