I really don’t care how McD works. They are there for my benefit. They are supposed to make the customer happy, not the other way around. They’ve made bad business decisions, and continue to do so, all for the mighty dollar.
You should care how they work. That what makes a person smarter and more well rounded. It’s also how you can see things coming. All day breakfast WASN’T making the customer happy. It was exacerbating the problem they wanted to fix. Revenue kept dropping. Customer count kept dropping. Quality kept dropping. Service levels kept dropping. Customer satisfaction kept dropping. They aren’t for your benefit, they’re for stockholders benefit. And that kept dropping too.
If you bother to know how it works you can see it coming. 5 years ago I told folks not to get used to all day breakfast at McD. Cause it was doomed to fail, and they’d be pulling the plug at some point. Cause I know how it works. I was surprised the stuck to it as long as they did, guess that what happens when a company is out of ideas. But it was always doomed.