[MissH]

Ads are a waste. No one watches them. The fast forward or go yo the bathroom.

[Alberta's Child]

There’s a lot of truth to that. I skipped Trump ads just as much as I skipped Biden ads online this election season.

[Zhang Fei]

[Ads are a waste. No one watches them. The fast forward or go yo the bathroom.]

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The people at Ralph Lauren, Gucci, P&G, Coca Cola, McDonald’s, et al, would disagree. The fact is that elections are a contest between fairly esoteric political philosophies. For a GOP pol to get someone’s vote, you have to explain to him what you’re about. The media has already called Trump a racist, a fascist, and so on. Trump needed to counter that messaging. Rallies that a sliver of his fans attend won’t do the trick.

Reagan, who won 49 states and 525 electoral votes, ran tons of ads. He had more charisma and was generally liked by people on both sides of the aisle. You can still see some of his ads on Youtube. He was a master politician. He ran ads because he thought they worked.