The NBA is a garbage product from a sports standpoint. Its turned off true fans years ago...and the rest are too busy rioting. Their ratings deserve to be in the toilet just for antics of their over-indulged privileged over-paid punks.
A few minutes searching the financials related to the NBA show their problems became severe more than a decade ago. This race baiting was an attempt to slow that decline, which makes the NBA owners, broadcasters, and signal carriers outright racists because they used, and continue to use, black Americans as a setup for NBA earnings.