A few minutes searching the financials related to the NBA show their problems became severe more than a decade ago. This race baiting was an attempt to slow that decline, which makes the NBA owners, broadcasters, and signal carriers outright racists because they used, and continue to use, black Americans as a setup for NBA earnings.
The NBA embraced black culture years ago in an attempt to stop their decline. I think it has had the opposite effect.
There are simply not enough blacks (or black culture fans) to support a major sports league.
Basketball used to be an all-American sport, but its association with black culture has caused others to tune out. The latest doubling down will only quicken its fall.