[circlecity]

Because their core audience is out rioting every night

[Delta 21]

Maybe one of these days we wont even have to read about sports at all.

[RatRipper]

Can you say “BLM. Inc.”?????

[al baby]

its hard to watched spoiled kids making millions why you eat macaroni and cheese with powdered milk and no butter

[NohSpinZone]

Inexplicable? You mean, I’m supposed to watch a bunch of overgrown prima donnas who openly hate America while kissing ChiCom ass? Is that so hard to explain?

[FreeReign]

14 percent below pre-COVID averages.

More precisely, 14 percent below pre_BLM averages.

[Huskrrrr]

All of us racists are no longer viewing.

[Magnum44]

Unexpected. The word is ‘unexpected’.

[FroggyTheGremlim]

Inexplicably?

Inexplicably?

Inexplicably?

Hell, I'm just a dumb, neanderthal, knuckle-dragging Trump supporter, but even I can give you an explanation!!!

[9YearLurker]

Is it really that inexplicable?

I was a longtime Celtics fan. Haven’t watched a moment of their shenanigans in the bubble and hope to never really go back to it.

[cuban leaf]

Define “Inexplicably”.

[HangnJudge]

Because, well, who cares about pro basketball...

[JBW1949]

“...NBA ratings continue to be inexplicably low this month...”

“inexplicably”????

When the country is in the situation it is in at present and a bunch of “prima dona” rich guys who get millions for playing a game continue to treat the country like shit that gave them the opportunity for their riches, what would you expect their ratings to be???

[kaehurowing]

Why watch a game with black players running back and forth when you can watch the real thing on TV every night running back and forth looting and rioting?

[lexington minuteman 1775]

“inexplicable”! seriously? ha ha ...ok
click
LEX

[econjack]

...ratings continue to be inexplicably low...

Really? A bunch of overpaid jocks supported by an organization that wants me to watch as they parade their political statement on a medium that I can shut off? Good luck with that...click!

[Political Junkie Too]

It always amazes me that journalists (even sports journalists) whose job it is to explain things always finds the most obvious things to be "inexplicable."

Why do they even have their jobs if these things continuously flummox them?

-PJ

[eyeamok]

I thought they moved to China?? If Not, WHY NOT?

[CatOwner]

Too many variables to consider. But all things being equal, I would have expected a good-sized audience given many at captive at home with not much else to do for entertainment.

Beyond COVID-19, Antifa, BLM, and the political messaging, the whole setup for the continuation of the NBA season sucks. Some teams aren't even playing, which has to impact TV viewership.

Besides the need to meet the contractual obligations for the TV contracts and not see a massive drop in revenue, this is all about getting LeBron another title.

[ImJustAnotherOkie]

Inexplicable? Plenty of explanations, and one in particular.