Good commentary but off I think.
Teens and young adults grow up around Xbox which has its own social media messaging to groups and individuals. The Discord app is more prevalent among this crowd than Tic Tok.
Tic Tok is more for posting videos, it’s a Youtube type app. I am told it’s not for messaging.
There is only reason I can think why Microsoft wants Tic Toc USA and that is to acquire more than 50 million users they can advertise their products to. That migh be a good reason. But if advertising becomes annoying, the Tic Tok user population can disappear fairly quickly for another app.
He totally left out Microsoft Azure. And they just won the huge DOD Cloud contract.
Very well written article.
“Twitch.tv, by far the largest live-streaming service in the world...” I’ve never heard of it.
“As long as Nadella can manage to appease China...” Big mistake.
“In 2016 MSFT bought LinkedIn for $26.2 billion.” Waste of money. Indeed site is best for workers.
The problem with TikTok is it’s Chinese code. MSFT would have to totally rewrite it to guarantee its safe to use. So the cost to MSFT is huge, while the money making potential is small. My guess is by the time they figure out how to make money with TikTok it will be eclipsed by the “next big” social app.