Posted on 07/21/2020 3:43:25 PM PDT by ConservativeStatement
NORWICH, Vt., July 20, 2020 /PRNewswire/ -- The country's oldest flour company is now King Arthur Baking Company. The rebrand of King Arthur Flour reflects what the company has always been: a company of bakers who believe in the power of baking to forge community and bring joy. The new logo, which features a wheat crown, celebrates the brand's commitment to baking.
(Excerpt) Read more at prnewswire.com ...
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Okay,I get it. They got rid of the white king and the cross. Since King Arthur was still a white guy, they should consider changing the name to Queen Charlotte, whom some people believe to have had African ancestry.
Who will be the next to get canceled: Manny, Moe, and Jack?
The only reason King Arthur bread flour is better is a slightly higher gluten content. Buy regular AP flour and supplement with wheat gluten powder. AP is 8 to 11% per weight. (Divide the protein content by the weight to get your %) KA claims something like 12.7% but I think it is higher. I have had KA identical results at 13.5 to 14%. Ends up a hell of a lot cheaper to just kick it up. An extra step in baking but if you are any good you have the scale out anyway. Non bromated and unbleached of course. Flour is a commodity. Nothing special about KA.
I would buy from them occasionally but no more. I emailed them and asked why they are supporting a racist organization (SPLC) supposedly to fight racism and told them they lost a customer. I received a namby-pamby reply. These people make me sick.
Buh-bye King Arthur. Hello Martha White:
I made sourdough oversized hockey pucks, twice. My starter seems to be a non-starter...
Prolly try again in the winter. The only baking I wannea do this time of year is on the grill.
I went to their site. It seems a nothing burger as I have been there before. The only difference is some exec. in marketing is trying to see if he or she can get a raise for a new marketing angle.
Never bothered. Prefer our local Washington Flour. And it referred George Washington.
But I curse them for stopping their pancake mix, which was the best. They still offer 2 different recipes but not quite the same, and we have to put all the separate ingredients together now.
Great corn-meal-based pancakes. Cannot be beaten.
I don’t see this as a big BLM pander. Perhaps not at all.
They didn’t change the name really, and there wasn’t even any explanation for changing the logo, which still implies the same name.
I bake all the time for a lot of people. These specialty flours are not really worth the cost. I use unbleached flour from various store brands for baking and high protein for bread and pizza. Sam’s Club store brands are a good price for the 50 lb bags.
Saxon lives matter. Fight against Celtic thuggery.
https://www.wheatmontana.com/sites/default/files/pdfs/WM_10733_Flyer_Retain%20Mill%20Products_sm.pdf
You can find decent alternatives to KA products and you can take advantage of their website for recipes and baking advice. That will cost them money without costing you anything. I still follow them on Facebook and even send them emails with specific questions for them to answer. I just don’t buy anything from them.
Interesting update...
Elegibility requirement No.1: "Person of Color led business"
Note to KA: I'll grind my own before I'll buy yours. Or any of the rest of your products.
Use White Lily instead. They’re completely unapologetic that if you reverse their name they’re Lily White./s
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