This is a way for the NRA to redeem itself. An opportunity like this does not come around every day. I do not think other gun rights orgs have the organization or funding to pull this off.
Why does the NRA have to redeem itself?
With all its warts at the national level, the NRA is still the only nationally recognized training institution in the country, though there are many other excellent shooting schools. As to the article, as an NRA instructor, I reached out to my local community for new gun owners to train and found the response amazing. I have full classes for the foreseeable future.