Posted on 07/03/2020 6:09:05 PM PDT by bkopto
CVS, the country’s largest drugstore chain, is making the biggest bet on the category in the U.S. yet, by adding a cosmetics line from Stryx, a brand launched last year, to 2,000 stores (about a quarter of its total). The retailer is giving more legitimacy to a small, but growing, group of products that had mainly been sold through high-end stores.
With this move, CVS likely has potential customers such as Max Belovol in mind. The 23-year-old grew up wearing dazzling eyeshadows and foundation for figure-skating competitions, but didn’t become truly comfortable with wearing makeup during work until the coronavirus lockdown.
“It’s a Zoom effect,” said Belovol, a law student based in Atlanta, who prefers concealer and its subtle look. “People don’t have to worry about how they look at work. You can paint your nails, and nobody on the Zoom call is going to know.”
(Excerpt) Read more at orlandosentinel.com ...
That’s stage makeup. Unlike the CVS offering, the point isn’t to make yourself look feminine.
The top selling Mary Kay makeup consultants are always men. Has been for decades.
Don’t fool yourself into thinking this is some new trend. It has been happening for under the radar for a while.
And yes, they are using it to feminize themselves.
At least our president would never wear makeup.
Having worn makeup many times, I can tell you that there is no such thing as “men’s makeup”. Makeup is makeup. When you go to get ready for the stage, they don’t have segregated makeup
A few years ago I was on day three of doing constant live demos at a trade show. The first two days we had a celebrity endorser in the booth with me.
To say I was exhausted is an understatement. I finished the last one when someone tapped me on the shoulder.
DIY Network wanted to film another demo.
“No” was my reply. Next thing I know, here comes the makeup.
They did a great editing job. I was so wiped out I made more gaffes than Joe Biden
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