Virtually everything about these women is fake so why didn’t Coty do its due diligence?
there will be shareholder lawsuits
https://www.fool.com/investing/2020/05/29/why-coty-stock-was-falling-today.aspx
It seems that Coty was aware of what the real sales were at the time, but analysts and the investing public had heard and believed the numbers that had been widely reported in the media earlier. Even based on those numbers, a number of analysts thought that Coty was overpaying for the company, and questioned whether Kylie was a fad.
Irony .
Cosmetics are about making you see something that is not there.
LOL
Irony on top of irony.
With outlines and shades of irony.