The Obama campaign hired a couple of hundred social scientists to aid them.
They hired psychologists, sociologists, anthropologists etc....
The Democrats wanted to know how to frighten people into voting Democrat.
They drug out Maslows Hierarchy Of Needs.
The problem was that the vast majority of Americans had no reason to be afraid. Their lower level needs (food, water, safety, etc....) were taken care of.
How can you have Americans vote Democrat if their lower level needs are met?
>>The Democrats wanted to know how to frighten people into voting Democrat.
The party of the KKK has ALWAYS wanted to frighten people into voting Democrat.
Republicans were the original target of the Klan. Including Black Republicans.