I think some of the stuff would be pretty difficult to fake - the old timbers at depth, etc.
But yeah, planting a coin to be found on the last show of the season makes for a good story.
If you just view it as a fun story it helps. Heck, just the history of the hunt for what it is about is interesting going back to colonial times.
What was Mark Twain’s comment about gold mining?
A gold mine is nothing but a hole in a ground with a liar at the bottom and a sucker at the top? Or vice-versa??
And no doubt the brothers are making whatever money they have spent exploring back on the TV revenues.
Yup. I think you nailed it.