If I were Kristen Berman’s boss, I’d be checking in on her often and setting specific assignments with timelines.
Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs worked with Google, Paypal, Facebook, Ancestry, American Family Insurance, Grand Rounds, Simple, The World Bank, Aetna, Netflix and hundreds more. They are at the forefront of bringing behavioral economics to life – in order to increase the health, wealth and happiness of users.
She was on the founding team for the behavioral economics group at Google, a group that touches over 26 teams across Google, and she hosted one of the top behavioral change conferences globally, StartupOnomics.