As far as PR goes it’s going to hit like a brick for the next month, because: testing.
I Hope we get enough info to see if it’s growth is going to be kept beneath what would break our health system.
Since there is not much testing available, I think the way this will play out is people will learn that the testing is not available.
Then they will learn that a lot of hospital workers (of all types) are getting sick. (That may be by word of mouth in the community as well as some local media coverage.)
Then they will learn the hospital is a bad place to be unless you have absolutely no choice.
So, folks will stay at home until they acute symptoms and are highly infectious.
That will increase the fatality rate above what it should be for the disease (with proper medical care).
But, with lack of testing this will be difficult to track.
So, we may be sitting here in a month trying to figure out _what_ is going on, since we won’t have reliable data, just anecdotes.