> As part of its guidelines for using Apple trademarks and copyrights....
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I guess I’m missing some thing here but that doesn’t make sense. If a movie company wants to use, say, a Ford car as a getaway car in a movie, they don’t have to get Ford’s permission to do so. Why then do they need to get Apple’s permission?
Is this somehow tied in with product placement fees?
Great analogy. Perhaps the car is less personal than the intimacy the phone is capable of providing?
Sometimes car logos are covered or grayed out.
Actually, they do have to get Ford’s permission if that vehicle shows any Ford logo or model designation that is copyrighted or TradeMark registered. If they obscure those insignia, they don’t. If the car’s design itself is iconic, such that is recognized as a product only made by one maker, that may trigger a need for permission but usually not. . . Generally removing the insignia and makers’ name and model is sufficient, covering the badge on the grill etc. All the police cruiser Ford Crown Victoria’s on IDTV’s hit show Homicide Hunter, which use real working police cars, have obvious duct tape ovals plastered on the Ford badges on their grills for this reason. Dodge Ram Pickups used have a funny looking duct tape something or other where the ram logo is on where their badge is located. It’s amazing. Otherwise they have to pay a licensing fee, or face legal ramifications for using their trademarks and copyrights without permission.
I am surprised that Apple is that very strict.