Coke bought a stake in Body Armor. Not the entire company.
Well here is another lawsuit waiting to happen...It will be interesting to see if Body Armor had Key Man insurance on Kobe. That will help determine how key he was to the company:
In 2013, Kobe Bryant became the No. 3 shareholder in the company and has been an integral part of the success of the brand with his involvement in creative, marketing and partnerships. Bryant will continue to be heavily involved in the brand, especially as BODYARMOR expands to global markets in the future.