this is lly stupid thing to do. Most companies would pay a fortune to develop such an iconic brand as Mr. Peanut and these guys are just throwing it away?
In the 1960s and 1970s the young geniuses in advertising convinced stuffy old corporations to throw out their iconic branding and logos and switch to Helvetica fonts instead.
Don’t question it, don’t argue with the message. It is European and formal and already decided. Done.
https://www.youtube.com/watch?v=Bw7bVD-V8rs