This is an example of creating an elite product or service and how sorely missed such things are.
We’re constantly told that casual is in for example.
But everyone I know likes a formal event, where people dress nicely. That was destroyed when establishments for the sake of market share/fear of offending, allowed dress codes etc to get dumbed down to the point of being a joke.
I was a member of a very old and exclusive country club, then they went to jeans in the bar/restaurant. I can go to Denny’s for that.... My wife and I had our Honeymoon at Harrison Hot Springs in BC Canada, and went back a couple of times. They had a music and dining experience that went back many decades. It had been black tie only, then formal, then whatever you feel like. When it went to the latter, we quit going.
I agree.
The best thing we can do is lead by example and dress up. Especially, on religious holidays.