That's how it works. John Wayne comes in with the flying knee. No need to apologize, he's unconscious. Any reasonable man would do the same. Now, the 'twitter mob' engages. Just as you would do to defend your wife.
Nope. John Wayne watches his wife. If she laughs it off and says "no big deal it was all in fun" John Wayne says ok. If his wife is a perpetually offended crybaby John Wayne says "Quit being a crybaby". If his wife is TRULY offended John Wayne asks the guy to apologize. The guy does and says "Sorry I had no idea that it would be taken that way. I am so sorry". John Wayne doesn't kill him for swatting his wife on the butt.