They need a distraction from how bad Rise of Skywalker is going to be.
I tend to agree as to what a stinker this one could be. Here we are, 10 days from the opening, and I've seen one full trailer for the movie. Even more damning is that neither IMDB nor Rotten Tomatoes has a single review of the movie on their respective websites.
Sounds to me like Mickey Mouse Movie Studios wants to cash in on early revenues based on the hype before word gets out to the non-fan girls. I'm guessing it will do big numbers until New Years, then the box office will crater.