Aviation Gin enlists Peloton commercial actress to mock exercise brand's ad

fox business ^ | 12/07/2019 | Thomas Narrabi

[BenLurkin]

Aviation Gin, the liquor brand owned by actor Ryan Reynolds, mocked Peloton’s widely criticized holiday commercial on Friday with a little help from the same actress who appeared in the controversial ad.

In an Aviation Gin commercial posted to Reynolds’ Twitter account, the actress sits at a bar with two friends in front of martini glasses. The friends console the actress, who offers a toast (“To new beginnings”) and proceeds to chug her entire glass in one sip.

“Exercise bike not included #AviationGin,” Reynolds wrote alongside the commercial. The ad itself is titled “The Gift That Doesn’t Give Back.” The name is also a riff on Peloton’s commercial, which is called “The Gift That Gives Back.”

The actress in Aviation Gin’s commercial is the same one from Peloton’s commercial, a source familiar with the matter confirmed to FOX Business.

[Dr. Sivana]

Do the actors in ads have any responsibility to avoid mocking the products they push?

A gin company is not a competitor to an exercise bike company. We see actors and actresses jumping to DIRECT competitors every so often. For instance, the Verizon "Can you hear me?" guy is now pitching for Sprint. In the '70s, one of the Miller Lite ex-athletes switched over to A-B Natural Light for advertisements, that one with a not to oblique reference to his former beer.

What gets me about the ad is that the actress is seen drinking on it. That used to be taboo.

[BenLurkin]

Not to worry. She’s turning gay by the end of the commercial.

[KrisKrinkle]

Another interpretation: The Peloton ad looks like some whipped by “poor me” doe eyes schmuck had to buy his wife an expensive gift she didn’t need and then sit through the videos she narcissistically took of herself using it. The Aviation Gin ad makes her look like an alcoholic considering the way she downs that martini.

[duckman]

The gal in the commercial wants to go from 115 to 112 lbs. What she needs is a couple of Big Mac’s. IMO

[bk1000]

“ The Peloton ad reflects that staying married to your original spouse is the new “status symbol” for the white middle class and along with this, maintaining your shape.”

The same bunch used to get all twisted out of shape over the term: “starter wife”. I think the bottom line is tubbos are unhappy want everyone to normalize their obesity. They are even putting a lard ass in the SI swimsuit issue now. People weren’t all that fat when I was growing up. They were the exception. In the 80’s, corporate restaurants started providing enormous portions to draw customers. Now it is ‘normal’ to eat like a cow. People got fat. I say continue fat shaming young people. They have no excuse. Instill better habits in kids and this problem will fix itself.

Disclaimer: I was getting a bit porky myself, and at 59, decided I wasn’t going into my 60s fat and tired. I’m 62 now, and in the best shape of my adult life due largely to a better diet and moderate exercise. Put down the nachos, pick up the weights. Feel better.

[OKSooner]

Yeah, good point...

[mewzilla]

Note to Peleton: I just thought up an entire ad campaign based on my concept. Targeted to different demos. It would make me buy one!

[moovova]

Another classy Aviation Gin ad found at Ryan Reynolds Twitter page. Very clever.

(From "things I found while looking at other things on the Internet" category...)

https://twitter.com/VancityReynolds/status/1197327611900264448?s=20

[mad_as_he$$]

Yup. After years of morbid obesity my SIL showed up at the family Christmas party, trim and made up to the 9’s. I told my wife she was leaving her husband and would do so by the end Of January to which I got the “you are always so negative.”. January 21 SIL took herself and all the money and split leaving the kids and husband in the dust. The family was shocked.

[ealgeone]

I've seen it too many times.

Sorry about your SIL.

[mad_as_he$$]

It’s Ok karma got her back. She married an abusive scum bag. Her Ex married a wonderful woman that raised the kids and did a great job.

[CommerceComet]

Given the controversy, that is a pretty clever ad. "Exercise bike not included" made me laugh.

It seems the new past-time in America is finding some perceived slight or insult and then making a federal case about it. It seems that the newest Constitutional right is to have your undies in a bind constantly over some grievance.

[LS]

Remember when economist Walter Williams was on Rush Limbaugh’s show as a substitute host and would tell how he gave “Mrs. Williams a snowblower so she wouldn’t have to shovel snow?”

Good times.

[PGR88]

If I had seen the gin ad by itself, I would have never known the woman was the same actress as in the Pelaton ad.

[MeneMeneTekelUpharsin]

Don’t approve of drinking, but, that is extremely funny in light of the whole situation.

[Rdct29]

The bike ad was a little cheesy but I didn't see anything sexist about it. They talk as though the wife couldn't have asked for an exercise bike for Christmas. My wife asked me to buy her a treadmill after our 2nd child was born. I bought it because she wanted it. It was a shame we used it to hang our coats on in the spare room.

[Farmerbob]

Same with me. I had to buy one of those $1200 cloths racks too.

[GreenHornet]

I’m guessing the Christmas gift commercial for Hoover Vacuum Cleaners has been put on hold.

[Drew68]

My wife asked me to buy her a treadmill after our 2nd child was born. I bought it because she wanted it. It was a shame we used it to hang our coats on in the spare room.

My wife desperately wanted a treadmill as well (plenty of wives want exercise equipment) so I bought her one. Funny thing, I don’t think she’s ran a mile on it. I quit smoking, got fat, and have wound up running hundreds of miles on it to stay in shape.

Maybe this is really why she wanted it?

[x]

Another one from Ryan Reynolds.