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VMAs Hit All-Time Ratings Low for 3rd Straight Year
The Hollywood Reporter ^ | August 27, 2019 | Rick Porter

Posted on 08/28/2019 6:35:20 AM PDT by C19fan

The on-air numbers weren't down quite as sharply as in recent years, and MTV is touting big increases in social and online engagement. The Video Music Awards fell in the ratings again — but not as steeply as they had in the past couple of years or in comparison to some other recent awards shows.

Monday's kudocast on MTV drew 1.93 million viewers and a 0.9 rating among adults 18-49. That's an all-time low for the flagship channel, down from the previous low — set last year — of 2.25 million viewers and a 1.1 in the demo. The VMAs have hit all-time ratings lows in each of the past three years.

(Excerpt) Read more at hollywoodreporter.com ...


TOPICS: Music/Entertainment; TV/Movies
KEYWORDS: hollywood; left; music
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MTV should just kill this now obsolete award show. Music videos are a shell of it former self from the time I was a teen when MTV actually showed music videos. I remember when music videos were directed by big time directors, for example, Scorsese, Friedkin, and Landis.
1 posted on 08/28/2019 6:35:20 AM PDT by C19fan
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To: C19fan

I object to the use of the word “music” when discussing the VMA.
In any way, shape, or form.


2 posted on 08/28/2019 6:40:05 AM PDT by Da Coyote (eh)
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To: C19fan

Liberals ruin everything


3 posted on 08/28/2019 6:40:11 AM PDT by King_Corey (Buy American - https://madeinamericastore.com/)
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To: C19fan

Tell your little girls to save their money for college instead of enriching an old performer like Taylor Swift. She made over $180,000,000 last year and uses her fame to oppose President Trump and conservatives. She doesn’t need their money.


4 posted on 08/28/2019 6:44:49 AM PDT by txrefugee
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That number is so low.


5 posted on 08/28/2019 6:46:08 AM PDT by TakebackGOP
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To: C19fan

I saw the awards list the other day.

One category, yes one for rock music and about 15 for rap, hip hop, blues and R&B.

I remember watching MTV in my fraternity house in 1981 when it first came on the air. All rock and pop music. I watch it now every so often for nostalgia. 95% rap and hip hop.


6 posted on 08/28/2019 6:46:38 AM PDT by setter
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To: C19fan

VMAs quickly caught on as a hip, mostly unscripted alternative to the Grammy’s. They were fun to watch 35 years ago. Today they’re just the typical platform for leftist rants, and the little music there is, is pretty boring.


7 posted on 08/28/2019 6:46:40 AM PDT by Stevenc131
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To: C19fan; All

Some music videos still being made
tho are any on MTV, MTV 2, or VH1?
Sometimes I surf through channels and they’re running lifestyle shows or movies. There are some country music
videos on a channel or two. Could be places like youtube are where videos are seen these days.

The book about MTV mentions the excitement when the channel premiered
and videos did help sales.The Dead Kennedys song “MTV Get Off the Air” attacked the channel for “sugar coated mindless garbage/So don’t create, be sedate/Be a vegetable at home and thwack on that dial/If we have our way, even you will believe/THIS is the future..of ROCK AND ROLL!”


8 posted on 08/28/2019 6:47:46 AM PDT by raccoonradio
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To: C19fan

music, by definition, is something you listen to ... not watch ...


9 posted on 08/28/2019 6:52:09 AM PDT by bankwalker (Immigration without assimilation is an invasion.)
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To: C19fan
Taylor Swift opened the show, which probably did not help the ratings.

Swift is visibly starting to age and put on weight.

She also opened with her pro-LGBT song which basically mocks people who morally object to that behavior.

10 posted on 08/28/2019 6:54:37 AM PDT by zeestephen
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To: setter; raccoonradio
The reality is that rock music sales and streams aren't what they used to be. Music comes and goes in waves....1970s AOR gave way to new wave which gave way to hair metal which gave way to grunge which gave way to pop which gave way to rap/hip hop which gave way to whatever it is nowadays that's popular.

As for videos, they are still being produced but nobody watches MTV - YouTube is that medium's platform.

As I always say, there IS great new rock being created. Our job is to get off our assez and go into the clubs and other platforms to see it and buy it.

11 posted on 08/28/2019 6:56:23 AM PDT by DoodleBob (Gravity's waiting period is about 9.8 m/s^2)
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To: C19fan

1.93 million viewers; 14 with full-time jobs.


12 posted on 08/28/2019 6:57:49 AM PDT by steve8714
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To: C19fan
There were some pretty entertaining music videos in the 80s. Today? Not so much.
13 posted on 08/28/2019 6:59:46 AM PDT by Gay State Conservative (A joke: Brennan,Comey and Lynch walk into a Barr...)
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To: DoodleBob

Does MTV even show music videos anymore? I thought that channel has mostly reality shows with teenage girls getting pregnant?


14 posted on 08/28/2019 7:01:42 AM PDT by Dilbert San Diego
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To: C19fan
The demographics for the VMAs appears to be teenage girls and gay males of any age.

It's pure manufactured hype appealing to the fickle and weak-minded.

15 posted on 08/28/2019 7:04:05 AM PDT by yesthatjallen
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To: yesthatjallen

Sounds like it perfectly reflects today’s music then


16 posted on 08/28/2019 7:06:56 AM PDT by bigbob (Trust Trump. Trust the Plan.)
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To: txrefugee

“She made over $180,000,000 last year”

Mind boggling. Nothing against Taylor.


17 posted on 08/28/2019 7:12:42 AM PDT by cymbeline
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To: King_Corey

“Liberals RUIN Everything”

My new Slogan.


18 posted on 08/28/2019 7:14:08 AM PDT by LeonardFMason
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To: setter

What’s the difference, if any, between rap and hip-hop?

What are the similarities?

On another issue have you ever listened to traditional African music?

That stuff is so great, rhythmically and harmonically. Why would anybody with African-American roots listen to that rap crap?


19 posted on 08/28/2019 7:18:40 AM PDT by FroggyTheGremlim ( The following statement is false. The previous statement is true.)
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To: C19fan

Besides you tube, where do they even show music videos any more?


20 posted on 08/28/2019 7:18:49 AM PDT by Durbin
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