[DoodleBob]

The recent Gillette write-down and quarterly earnings fallout, after their 'woke' commercial that pretty much bashes a good chunk of their clients, came with their CEO's statement that

“But I am absolutely of the view now that for the majority of people to fall more deeply in love with today’s brands have to risk upsetting a small minority and that’s what we’ve done.”

Clearly, they've done their research and decided that the future of their brand is in younger men (and women who probably decide what brand to buy) who may be bullied by their ads.

Their big problem, however, is that all young men aren't snowflakes. There are LOTS of Deplorable millenials who won't cave in to this sort of pandering.

Time will tell, but I think this is a YUGE mistake.

[T. P. Pole]

In 1901, King Gillette introduced the safety razor in 1901

What ever happened to editing?

[blam]

Gillette CEO: $8 Billion Loss Over Woke Ads ‘Worth Paying’

[Jim W N]

I tried Harry’s. It cuts you. Fugaddabouddit.

I’ll stick with Gillette - smooth shaves, no cuts.

[stinkerpot65]

Gillette and the NFL.

Never again.

[Dr. Sivana]

Energizer holdings owns Schick, Wilkinson and Harry’s. That’s probably why Harry’s is popping up in Walmart now. Unilever bought DSC.

[Billthedrill]

That was the bet quite a few of us thought they might be making, although there might be other agendas involved such as corporate promotions and hiring. Nevertheless, it's an odd juxtaposition of events: a new CEO, new advertising vendor, sudden change in public political culture (from NASCAR babes to woke white-male bashing), and a resulting downturn in profits, slow to evidence itself at first but apparently quite real. That should have a few shareholders scratching their heads, especially when it was then rumored that the brand might be up for sale. That rumor was quashed last week when it was also announced that there was an $8 billion write-down in carrying value. A sale under those conditions would prick up a few ears at the SEC.

If I had to guess it would be more in the nature of a huge marketing mistake, either a misunderstanding in the nature of their existing market or a sense that they have it so firmly captured that insulting its members was a safe bet. The product battlefield is littered with the corpses of those who made that bet and lost.

[rbg81]

Nothing wrong with the old Atra razor design. Used it for decades.

You can go on Ebay and buy 100 Atra compatible cartridges for less than $15 (or $0.15 per cartridge) with FREE shipping. One cartridge can last you for 5-7 days.

Not sure who makes the cartridges, but the quality suits me fine. Problem solved.

[Raycpa]

I love shaving my face and I feel unclean until I do. It is never a chore.

[Nik Naym]

Where has the author of this article been? Does he do any research?

Harry’s is owned by the same company that owns Schick and Wilkenson-Sword.

Schick has not been part of Energizer since 2015.

[jeffc]

I use Walmart's Equate 4 blade razor (or 5 blade when I can find it).

Don't know who makes them and every now and then I get a blade that doesn't last very long, but they give a good shave and generally last a decent while...

[A strike]

Repeal XIX

[libh8er]

Switched to Schick many years ago. It truly is the best shave a man can get.

[Romulus]

I honestly don’t get how supposedly adult men can be so precious about shaving.

Gentlemen, uncomplicate your lives and save some money: Disposable two blade razor (no slime strip). In the shower, to soften the beard. For lubrication, a very light lather with your favorite high quality bar soap (who has time for a mug and brush?). I change to a new razor once every month or so, even if I don’t need to. A close, smooth shave that lasts all day.

[metmom]

“But I am absolutely of the view now that for the majority of people to fall more deeply in love with today’s brands have to risk upsetting a small minority and that’s what we’ve done.”

He has that backwards.

He's pleased a VERY small minority and upset a huge majority, and business losses which he seemed pleased as Punch with.

Now there's an example of delusion if ever I saw one.

[WASCWatch]

Costco’s Kirkland brand three blade razor is the best value. About $20 for the handle and 14 cartridges. Cartridge will last for for at least one month. The three blades are spaced just far enough apart so they don’t get clogged with hair. Quick rinse and the hair is gone. Handle is sturdy and comfortable.

Best handle and blades I have ever used; and I’m 66.

[BJ1]

The dollar shave blades come from a South Korean firm called Dorco. The name may not translate great into English but you can subscribe to their promos: Just head over to their website. Once or twice a year they will offer a 50% off sale. And you can just order a year’s worth of replacement blades that are equal in quality to Gillette. And they are already cheaper to start with and if you wait for the 50% it’s a no-brainer. I’ve been using their stuff for about five years now.