Next comes the “rebranding” to make it appeal outside of Whataburger’s traditional market, then the MBA crowd starts looking to shave pennies here and there, maybe a little filler in the beef at first, the market doesn’t seem to notice so they do it again. Then again. Next thing you know, it’ll be practically indistinguishable from any other fast food chain. Closely held and family owned is the only way to keep a company true to it’s origins anymore.
Cardboard burgers, here we come..................