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Hard sell ahead for BB&T-SunTrust as ‘Truist’ lands with a thud
American Banker ^
| June 12, 2019
| Laura Alix
Posted on 06/13/2019 7:19:53 AM PDT by C19fan
Now the hard work begins for the architects of the new "Truist Financial" brand.
Truist was far from an immediate hit on social media, with many initially ridiculing it as looking like a typo. But while BB&T and SunTrust Banks may have to take some flak in the short term, the initial tweetstorm ultimately may not matter, several branding experts told American Banker right after the name was unveiled Wednesday.
(Excerpt) Read more at americanbanker.com ...
TOPICS: Business/Economy
KEYWORDS: bank; bbandt; suntrust; truist
I work for one of the companies in the merger and my first thought when hearing the name of the combined company is "Truist" is WTF and how much money the companies blew on consultants. The new name of the Atlanta Braves' ballpark will be Truist Park; puke.
1
posted on
06/13/2019 7:19:53 AM PDT
by
C19fan
To: C19fan
Agree...as a Braves fan and BB&T customer: BOOOOO!
2
posted on
06/13/2019 7:21:06 AM PDT
by
alancarp
(George Orwell was an optimist.)
To: C19fan
Truist Park puke
Has a nice ring to it.
3
posted on
06/13/2019 7:22:57 AM PDT
by
Lurkina.n.Learnin
(If you want a definition of "bullying" just watch the Democrats in the Senate)
To: Lurkina.n.Learnin
I still like Sun of a B.
4
posted on
06/13/2019 7:31:45 AM PDT
by
NCLaw441
To: NCLaw441
I dont know why they cant just stay as Suntrust. There are few better, more liked brands in big banking. They have kept the feel of a regional bank with good service despite their size. Seems stupid to me. BB&T has little brand equity do it can go by the wayside.
5
posted on
06/13/2019 7:37:23 AM PDT
by
ilgipper
(The mob only destroys. Never creates.)
To: ilgipper
I dont know why they cant just stay as Suntrust. In five years of dealing with SunTrust in the Baltimore-Washington area, I encountered one employee who was born in America. One.
6
posted on
06/13/2019 9:27:31 AM PDT
by
Albion Wilde
(It is fatal to enter any war without the will to win it. --Douglas MacArthur)
To: C19fan
Sounds too much like some SJW expression...
7
posted on
06/13/2019 11:19:45 AM PDT
by
SuperLuminal
(Where is Sam Adams now that we desperately need him)
To: NCLaw441
8
posted on
06/13/2019 11:55:35 AM PDT
by
outofsalt
(If history teaches us anything, it's that history rarely teaches anything.)
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