That’s true, in the end it’s just a simple matter of willpower.
However, if one is a miserable old bastard with no love in his life, it can become a difficult struggle.
Love is that thing that makes you feel good without having to consume a substance. I don’t just mean romantic love, but rather any kind of love. It just has to be genuine.
If a person is fortunate enough to have that kind of love in their life, then they can choose to go with that instead of drinking, because it is also worth noting that in many cases, drinking actually works to eliminate whatever love exists in a person life.
The two things compete, and alcohol, or even addiction in general, destroys love.
Never drank to dull my feelings. Drank because I enjoyed it. No more nor less love in my life post quitting but I am a bit odd. Extremely rational. Never make emotional decisions... NEVER. On top of that I was extremely functional inebriated. You couldn’t tell if I had had 1 beer or 12 and I liked the high alcohol stuff. 7% ABV or higher. My eyes didn’t even get red. I could code as well drunk as sober. Could support customers the same. Coordination, speech, personality, etc. the same either way. Did not impact me personally or professionally.