A way to pad there viewer count for advertising dollars.
A couple years ago, my wife, who can't resist anything free, signed up for Wall Street Journal home delivery.
For the next six months, it landed in our driveway in a plastic bag, every day. She wouldn't deign to pick it up, so I had to do it.
She read a few copies of it, then stopped.
I looked forward to the end of the six-month free period, so I could stop having to go out every day and pick the darn thing up.
But guess what? The six-month period ended, but the daily tossed WSJ in my driveway didn't.
Here we are two years later, and it still lands in the driveway every morning. They've sent a few letters asking us to start paying, but we never do. Every day, the plastic-bagged WSJ is in our driveway.
I have a pile of them that's probably about eight cubic feet worth, maybe more.
I can't just put them in the recycle bin, oh no. They won't take them wrapped up in the plastic bag. So if I want to recycle them, I have to remove every one of them from its plastic bag, put the plastic bags in the garbage and put the papers in the recycle bin, then haul the whole thing out to the curb. I just let them pile up instead.
I've got them all tied with bungee cords. There are several big piles of them in the garage.
One reason I keep them is to stand as a silent reminder to my wife so she doesn't sign up for any other free garbage media.