I'm no advertising expert, but I suspect these companies have done extensive tests and determined that white males (especially older ones) and Asian men are almost immune to TV advertising influence. I can't think of a single product I've ever purchased after seeing an ad for it on television.
Conversely, it's pretty much understood that most U.S. television content is aimed at women and blacks. That's why you see the trends you've identified in TV ads.
I can think of one - and I saw the commercials on the Internet, not tv. Black Rifle Coffee Company......I have a subscription. YT commercials are the best (as in Mat Best); it's vet owned and operated.
When starbucks said they wanted to hire 10k immigrants - BRCC said they wanted to hire 10k vets.