I think the marketing for the film has been very cool. The film is set in the mid 1990s and they came up a very clever idea of designing the website for the film to look like a cheesy geocities type webpage from the dial-up era, which looked hilarious and really plays up the nostalgia for people who were teens in the 90s like myself. The trailers for the film have been fun too, and the photo stills from the movie also show they did a great job of de-aging Samuel L. Jackson and Clark Gregg to look like did in the 90s, since the film takes place well before Iron Man.
Check it out:
https://www.marvel.com/captainmarvel/
And how the heck can they tell the opening weekend is “in trouble” when the film won’t open for another MONTH? Did they jump in a time machine and check ahead to March and realize the future audience’s response was lukewarm and word of mouth will be bad in the future? Geesh.
This is brilliant! I love the “guest book.”
They have little ability to predict what box office will be. They can look at advance ticket sales, but that can be manipulated. That can data-mine Facebook and Twitter for positive versus negative comments, but that can be manipulated by bots, and also can be fickle.
I still think it will suck...just like star wars did when Disney ruined it with PC nonsense.