Posted on 02/04/2019 7:45:09 AM PST by EdnaMode
The 13-3 win for the New England Patriots over the Los Angeles Rams last night wasn’t the most exciting Super Bowl ever played by any measure, but the 2019 big NFL game was sure one for the history books.
First of all, in the Patriots’ third consecutive visit to Super Bowl, the match-up in Atlanta on Sunday was the lowest scoring Super Bowl ever, a dubious honor at best. The record was previously held by Super Bowl VII, which saw the Miami Dolphins best the Washington Redskins 14-7 on January 14, 1973.
Secondly, Patriots’ quarterback Tom Brady is now the first NFL player to win six Super Bowl rings with this latest triumph for the Massachusetts team. With this sixth Super Bowl win for the Patriots, the 41-year old Brady also has been in nine Super Bowls over his career, more than any other NFL player ever – which is not a record to scoff at in any way.
However, when it comes to ratings, Super Bowl LIII is not one anyone’s going to want to brag about.
Shown on CBS for the first time since 2016 and with ad spots going for around $5 million each, the Rams’ loss scored a 44.9/68 in metered market results.
To put that in the starkest light of day, that’s a dip of just over 5.2% from the big NFL battle of February 4, 2018 on NBC in the first round of ratings. On a larger playing field, that metered market result for yesterday’s game is the worst the Super Bowl has done in the early numbers since the Pittsburgh Steelers beat the Arizona Cardinals on February 1, 2009.
A very tight and seamlessly flowing offering from the network, yesterday’s Super Bowl is also down a bit over 8% from the metered markets of the last time CBS had the game three years ago.
Super Bowl 50 saw the Denver Broncos top the Carolina Panthers 24-10 on February 7, 2016 in a gridiron clash that eventually resulted in 111.9 million viewers and the honor at the time of being the third most watched show in U.S. TV history.
The lowest rated Super Bowl in eight years in the early metrics, last year’s Philadelphia Eagles’ victory 41-33 over the Patriots ended up with 103.4 million viewers, a nine-year low – so far.
Last night’s post-game premiere of James Corden-fronted reality series The World’s Best pulled in a 14.0 in the metered markets according to Nielsen numbers this morning. While unscripted apples to dramatic oranges, that’s a drop of almost 14% from the special Super Bowl episode of NBC’s This Is Us that aired after last year’s Eagles’ win.
No surprise for such a low scoring game that didn’t see a single touch down for ages, Super Bowl LIII peaked near the end with a 47.3 in metered markets in the 9:30-10 PM ET slot.
As we now turn our gaze to Super Bowl LIV set for next year in Miami, we’ll update with more Super Bowl LIII numbers, including that tepid Maroon 5 halftime show and The World’s Best debut later, as more data comes in.
As we have done in the past, let’s put the latest Super Bowl in greater perspective by checking out the Top 5 Super Bowl metered market ratings ever – a list that this year’s game is certainly not a part of:
1) 2015: 49.7 – Super Bowl XLIX: New England Patriots vs. Seattle Seahawks (NBC) 2) 2016: 49.0 – Super Bowl 50: Denver Broncos vs. Carolina Panthers (CBS) 3) 2017: 48.8 – Super Bowl LI: New England Patriots vs. Atlanta Falcons (Fox) 4) 2013: 48.1 – Super Bowl XLVII: Baltimore Ravens vs. San Francisco 49ers (CBS) 5) 2011: 47.9 – Super Bowl XLV: Green Bay Packers vs. Pittsburgh Steelers (Fox)
Do you have any idea or suggestion as to why people seem to like so much action and stimulation these days? Is it bad/good or is it just the way it is?
When that was announced, I Planned my departure time. There was traffic home at that time.
Like many of you, I vowed to stop watching NFL games. That includes my beloved Packers. In the last two years, I have made two exceptions - one for last year’s Super Bowl (because it was in my hometown) and last night (because I was invited to a party that had I not shown would have subjected me to familial scorn).
Besides being a fairly defensive game, it was really not all that exciting. I realized that in the last two years, I hadn’t missed much. The TV commercials were OK. The only one that amused me was the NFL’s 100 year banquet free for all.
I didn’t mind Maroon 5. But I gotta be honest - was it really necessary to have a rap star on the stage in that they were bleeping out swear words? I’m no prude. I swear at least once (or twice or three times, etc) just about every day. Visually, it looked bad for the NFL, an organization that tries hard to portray itself as family-oriented entertainment.
I’m speaking only for myself but next year, I’m going back to NFL-less Sundays.
I didn’t even realize it was Super Bowl Sunday until after the game had started, I’ve just gotten that detached from the whole thing. Easy to do working from home I guess. I did run out for a bite to eat and the game was on the flat screens scattered around the restaurant. Didn’t look like I missed much, and Adam Levine irks the crap out of me so I wouldn’t have watched that anyway.
"Defense wins championships."
It’s amazing how little difference there is between the all-time #1 Superbowl (49.0) and this worst-in-ten-years Superbowl (44.9).
I liked the Audi commercial, where the guy is being gifted with a super electric vehicle in the future, but it turns out it's something flashing before him as he chokes on a cashew.
More like Sleeper Bowl. Put it on during the day so people can stay awake. It’s just not Prime Time material.
Could part of the disinterest be that it took a Ref who made a call so bad that one might think he threw the game that's what got the Rams there?
It's forever an asterisked Super Bowl because the Pats played the wrong team, and it showed.
1: It was on free over-the-air CBS television. No cable needed, only an antenna, a Television, and a local CBS affiliate.
2: It was streamed free of charge at CBS All Access.
Regardless, you didn't miss much.
Also, the Patriots in all of their SB appearances, have never scored a TD in the first quarter.
The Pats don’t play well unless they’re challenged. Some of the games they lose it’s because they let it stay too close near the end of the game. It took that FG to tie the game to bring out their winning instincts.
Did the Levine guy satisfy the SJW’s?
” Is it bad/good or is it just the way it is?”
I feel it’s technology and special effects,everything is noisy and fast and action-filled.
The blockbuster,well attended movies are NEVER quiet,plot based stories but noisy,action based stories. A movie like “Casablanca” would only be shown at the art houses today.
This seems to have carried over into sports——more goals,more home-runs etc. is a better game for the spectator/viewer.
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"Chicks dig the long ball."
Why not one of the pay ones? I sampled some of the pay streams, and lo I saw commercials. When I am the product, why does the product have to pay to watch commercials? Not that I care that much for "live" viewing -- if I like the series, I buy a Blu-Ray of the season when media becomes available.
Makes more time for other things, it does.
Certainly the worst game and worst half-time show ever.
Fortunately now, with the political events over the last few years turning it all(pro sports)into yet another MSM choreographed leftist $h#tshow, tuning it ALL out was soooo easy this year...didn't watch 1 minute(first time in 50+ years)...same goes for pretty much all TV "programming" for that matter...all bolshevik-brain-fornicating-bull$h#t meant to turn(mostly)'yutes into remote-controlled garbage cans.
FreeRepoublic and YouTube(+ ad-blocker)...all the news/information/entertainment I want/need, without all the leftist garbage thrown at me like a poop-pie. When IT turns to crap(and it will)I'll find something else to do with my time.
Higher learning and lower blood pressure...wish I'd done it years before.
...like Creed said, "be a thinker, not a stinker".
I have no interest in the National Felon League. I was a Packer Backer starting in the mid-50s, but I have taken a permanent knee regarding the NFL.
As they say in Beijing, “another Supa Bore”…
Speaking of soup & boars, happy Chinese new year of the Pig to all!!
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