Apple has dominated the race for profit not market share. I guess Samsung has decided to try the same approach.
They stopped reporting iPhone unit sales. They are going to go full Nokia in the next 12 months.
I remember when Nokia had a billion handsets on the market. “Who can make war with the beast?” was the question at the time.
Nokia’s share price has been flat around $5 to $7 a share for a long time now.
Apple won’t go out of business, but they likely won’t be a player much longer.