Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Meet the VERY woke women (and their eye-popping campaigns) behind Gillette's controversial ad
Daily Mail ^

Posted on 01/15/2019 7:40:45 PM PST by TigerClaws

New Gillette ad 'We Believe: The Best Men Can Be' has caused firestorm for tackling theme of 'toxic masculinity'

It was directed by Kim Gehrig, an Australian-born and London-based ad director who has previously shot commercials for Uber, Gap and UK's John Lewis

Her ad for feminine hygiene firm Libresse - known as Bodyform in the UK - featured singing female genitals

Other work includes a short film suggesting Australian men turned to bodybuilding because of bullying

Somesuch's previous work includes an unsparing look at periods with the hastag #BloodNormal She has tweeted anti-Trump messages and spoken of her pride about giving female directors 'a fair shot'

By Ruth Styles For Dailymail.com

Published: 19:26 EST, 15 January 2019 | Updated: 21:50 EST, 15 January 2019

e-mail

View comments

The director behind Gillette's controversial new ad is a woman whose past work includes an ode to female genitals and a short film that explores 'toxic masculinity' featuring a protagonist whose life crumbles when he becomes addicted to steroids.

The Gillette ad, called 'We Believe: The Best Men Can Be', takes aim at bullying and sexual harassment and has been viewed more than four million times on YouTube around the world, although it is only being shown fully in the U.S.

But while it has amassed 85,000 likes, it has also racked up 347,000 dislikes with some of the 98,657 comments below accusing it of being 'anti-male and anti-white' and of 'spreading pure propaganda and indoctrination.'

Kim Gehrig, the director of the new ad, is an Australian mother-of-two who lives in London, England, and has a lengthy history of taking aim at social ills through her work.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS:
KEYWORDS: ads; culture; gillette; men; metoo; rentfree; women; womyn
Navigation: use the links below to view more comments.
first previous 1-20 ... 121-140141-160161-180 ... 201-204 next last
To: dfwgator

If you are used to eating Tide pods to clear the palette, I suppose Palmolive would seem a little heady!)


141 posted on 01/16/2019 12:12:05 AM PST by outofsalt (If history teaches us anything, it's that history rarely teaches us anything.)
[ Post Reply | Private Reply | To 140 | View Replies]

To: SaveFerris
He's my neighbor... was in his house just a week before his election... I have read all the stuff on him too, and I disagree with virtually every position he has. He's nice enough in person, and quite polished... making him a good candidate for the political world.

I think his first actions as AG (joining lawsuits against Trump on Obamacare and forcing religious entities to provide contraceptives to employees) signal that he has national politics on the top of his agenda.

142 posted on 01/16/2019 12:34:38 AM PST by Cementjungle
[ Post Reply | Private Reply | To 138 | View Replies]

To: TigerClaws

Kim Gehrig eh? Thanks for convincing me to seek out better options as I leave multinational corporate owned Gillette.

Seriously.


143 posted on 01/16/2019 1:23:20 AM PST by SoFloFreeper
[ Post Reply | Private Reply | To 1 | View Replies]

To: central_va
Montgomery Wards is still a going concern. As to Gilette, only time will tell.
144 posted on 01/16/2019 1:33:04 AM PST by jmcenanly ("The more corrupt the state, the more laws." Tacitus, Publius Cornelius)
[ Post Reply | Private Reply | To 35 | View Replies]

To: jmcenanly

Wow I didn’t know that

MW used to be my favorite store.


145 posted on 01/16/2019 1:36:54 AM PST by Califreak (Your Tagline Here)
[ Post Reply | Private Reply | To 144 | View Replies]

To: TigerClaws
So there I was, putting on my rape shoes, and practicing my sexual harassment pickup lines this morning. I just got done cyberbullying my coworkers. It was time to shave, I yelled at my wife to smile because I demand it, while pinching her butt right after she told me she didn't consent to it.

Putting on the shaving cream and thinking about how I can get my son into a fight at the next BBQ, I replaced the worn Gillette brand Mach3 and began to chant "boys will be boys" as I started to shave. Then suddenly my daughter burst into the bathroom holding her phone.

As I began to mansplain to her why she isn't smart enough to know my shaving time is my time she showed me the new Gillette ad. I realized how my every view and behavior I've ever held dear was wrong.

I'm calling in sick at the toxic masculinity factory today and registering Democrat. Thanks Gillette, now excuse me while I help to impeach.





(a comment on Timcast)

146 posted on 01/16/2019 1:45:18 AM PST by _Jim (democrats create mobs. Republicans create jobs.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: _Jim

That’s gold...


147 posted on 01/16/2019 2:07:02 AM PST by who knows what evil? (Yehovah saved more animals than people on the ark...www.siameserescue.com)
[ Post Reply | Private Reply | To 146 | View Replies]

To: SaveFerris

“Goodbye Gillette. Brilliant.”

Nike made something like six billion off the Kaepernick ads. As one advertising executive said, “There is no such thing as bad publicity.” I looked at Gillette’s (Proctor and Gamble) stock price and, like Nike’s, it went up yesterday.

While I find them disgusting and will try not to buy their products, I can’t blame them if they did something to raise the value of their company. Conservatives do not, apparently, have much effect on a company. (I think Penny’s was already on the ropes when they got woke with the gay themed advertisements.)


148 posted on 01/16/2019 2:52:24 AM PST by Gen.Blather
[ Post Reply | Private Reply | To 17 | View Replies]

To: warsaw44

“I’ll have to switch to dollar shave or Harry’s or whatever company it is.

Try Dorco (dorcousa.com) they supply Dollar Shave Club with there razors. They direct sale. Get on there email list for discounts. Been very happy with there razors.


149 posted on 01/16/2019 3:03:19 AM PST by DAC21
[ Post Reply | Private Reply | To 111 | View Replies]

To: Gen.Blather

I believe you. Still....

It’s a pretty sad statement on our country, at this time, with both of them.

sigh


150 posted on 01/16/2019 3:14:06 AM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
[ Post Reply | Private Reply | To 148 | View Replies]

To: TigerClaws

So once again, a company is taken over by a horrible leftist woman.

We must continue to push back, folks.

JoMa


151 posted on 01/16/2019 3:17:59 AM PST by joma89
[ Post Reply | Private Reply | To 1 | View Replies]

To: TigerClaws

“85,000 likes, it has also racked up 347,000 dislikes with some of the 98,657”

And with most comments deleted after the Youtube liberal scrubbing you can bet there were a lot more negative comments.


152 posted on 01/16/2019 3:45:06 AM PST by knighthawk (We will always remember We will always be proud We will always be prepared so we may always be free)
[ Post Reply | Private Reply | To 1 | View Replies]

To: TigerClaws

It wasn’t easy to find Proctor and Gambles email address where I could send them a note of dissatisfaction but I succeeded.
I was nice but firm and told them the dollar shave club looks pretty good at this point.
Like Dicks or the Dixie Chicks, let these companies understand that there WILL be consequences.


153 posted on 01/16/2019 4:01:13 AM PST by Joe Boucher ( Molon Labe' baby, Molon Labe)
[ Post Reply | Private Reply | To 1 | View Replies]

To: TigerClaws

Me too. I printed and snail-mailed a letter to the President of the company.

Disgusting.


154 posted on 01/16/2019 4:06:31 AM PST by rlmorel (Leftists: They believe in the "Invisible Hand" only when it is guided by government.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: CtBigPat

Hahahahahahahahahaha! I am taking that graphic!


155 posted on 01/16/2019 4:07:52 AM PST by rlmorel (Leftists: They believe in the "Invisible Hand" only when it is guided by government.)
[ Post Reply | Private Reply | To 19 | View Replies]

To: TomGuy
Not really. Coke Classic never was the same as the original Coca Cola.

I'll go to my grave convinced the whole "New Coke" scam was just to switch from sugar to the cheaper high fructose corn syrup, figuring (hoping?) no one would notice when they went back to the "original" -- I do recall reading that Coke was taken by surprise when much of the South turned out to actually prefer the New Coke.

156 posted on 01/16/2019 4:12:11 AM PST by maryz
[ Post Reply | Private Reply | To 108 | View Replies]

To: TigerClaws

MY S-I-L married a Jamaican. When they had a little boy, from the getgo, I could see that she did not want a boy. She did everything she could to make him act like a girl. But, he was an AA male and ended up queer, unemployable, pot smoking lazy slug without any sign of make behavior.


157 posted on 01/16/2019 4:13:20 AM PST by anton
[ Post Reply | Private Reply | To 1 | View Replies]

To: TigerClaws

I liked the Noxema commercials with Farah Fawcett and Joe Namath.
Woke Joe right up.


158 posted on 01/16/2019 4:13:27 AM PST by Palio di Siena
[ Post Reply | Private Reply | To 1 | View Replies]

To: ClearCase_guy

She should be home, cooking for her husband. #RelaxItsIrony


159 posted on 01/16/2019 4:13:56 AM PST by AppyPappy (How many fingers am I holding up, Winston?)
[ Post Reply | Private Reply | To 3 | View Replies]

To: Freedom4US

Your post is spot on.

Spot on.


160 posted on 01/16/2019 4:14:20 AM PST by rlmorel (Leftists: They believe in the "Invisible Hand" only when it is guided by government.)
[ Post Reply | Private Reply | To 100 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-20 ... 121-140141-160161-180 ... 201-204 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson