I am not making this up — Justin Trudeau’s principal advisor is a fellow named Butts.
Of course it’s an election ploy to bring out this coin in 2019 (we have an election scheduled for October), get the now divided conservative opposition squabbling about this issue, the Liberals will do other things like this to try to split the right-wing vote further, the more votes the new party gets (somewhat more conservative) the fewer CPC wins against Liberals.
We had Liberal majority governments elected in 1993, 1997 and 2000 on this formula of divide the right, until the right re-established one party instead of two, and that resulted in a brief Liberal minority government elected in 2004 followed by Conservative governments until Harper lost in 2015.
The same sex marriage issue was hot button here for most of the period 2001 to 2006 but has faded out of the political picture, and I don’t think there’s much political capital to be found in taking an anti-gay-rights stance, even Trump doesn’t touch that one.