Liquor ads are a new thing apparently. Liquor as in hard spirits. Guess, for some reason, the NFL felt it needed the revenue, eh?
The nfl did a two week “Salute our Troops” PR move where coaches wore Army green and uniforms had flag patches.
NFL exists on corporate welfare - local taxes going to pay for billion dollar stadiums.
Hard Liquor ads are an FTC thing. Once they allowed it, the NFL simply sells ads to the highest bidders, and the Superbowl is the highest rated show of the year. I guess I don’t understand why you think they would purposely exclude some advertisers that can advertise on any other program on TV.
That wasn’t an NFL decision. That was a TV and liquor company decision. For ages the liquor companies did not advertise on TV at all, sort of a gentleman’s agreement between them and the networks. Then Seagrams decided to end it in the 90s, did the negotiations and here we are. NFL didn’t care.
https://vinepair.com/articles/why-no-liquor-ads-tv/