Hey Pabst: The old Olympia Brewing is vacant and ready to start producing cheap beer again - why not buy that and actually make some beer yourselves?
Oh gosh I sure hope so.
I’ll admit it: I’m probably the A #1 PBR fan here. Last year at a charity auction we “won” 52 cases of it, plus two PBR tailgating tents, cornhole games, coolers, a gazillion T-shirt’s hats and hoodies, cups, coozies...we happened to be sitting next to the local reps so they were very good to us to get the bids up for the charity. We’ve been getting the beer in installments and have 20 cases left to pick up. This article makes me so sad! It’s great old fashioned beer-tasting beer like I’ve known since I was old enough to bring a pop top can from the fridge to my dad and steal a sip! And the branding is classic Americana.
I’m too old to be a hipster but I do kinda fit the profile (excluding politics), let’s just say I was hipster BEFORE IT WAS COOL. ;)
Check out the movie “Beer Wars”. I suspect this is less about the making of the beer and more about the packaging and shipping. The big boys control the shelf space in the supermarkets and this was a way for Pabst to get on the shelf. Otherwise, they probably couldn’t do it.
My suggestion to them would be to become a micro brewery and just take the hit. With their history and hipster street cred, they could break back through again, but it would take time and they would likely not make it onto supermarket shelves at all.
Olympia, city of my birth, but the beer is so bitter.