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Fender's Don Randall Offers Revisionist Take on Leo, CBS, and the Company's Early Days
Reverb.com ^ | Nov 1, 2018 | Tony Bacon

Posted on 11/04/2018 11:52:45 AM PST by To-Whose-Benefit?

I interviewed Don Randall in 1992, when I was researching my first book about Fender. In the beginning, Don had worked for Fender's distributor, Radio-Tel, but in the early '50s he joined Fender as the head of sales, staying there until a few years after CBS' takeover in 1965.

I met Don at his office in Tustin, California, and spent a couple of enjoyable hours chatting about the old days, necessarily concentrating on his view from the business side of Fender—and, in particular, discussing the controversial CBS purchase.

Sitting in his wood-paneled office, he looked to me a little like an aging astronaut—sleek, tanned, and self-assured. He certainly helped take Fender into the stratosphere.

Read More.

(Excerpt) Read more at reverb.com ...


TOPICS: Music/Entertainment
KEYWORDS: fender; guitars
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To: Mr. Mojo

Congrats. A little box full of “Awww, that just feels So good.”


21 posted on 11/04/2018 12:28:00 PM PST by To-Whose-Benefit? (It is Error alone which needs the support of Government. The Truth can stand by itself.)
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To: Mr. Mojo

Those little Gibson Amps were actually pretty good. I still have a 65 Gibson 345 that with the Fender amp was just a great combo.


22 posted on 11/04/2018 12:58:04 PM PST by gibsonguy
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My Uncle Joe had a guitar Academy in San Leandro California any ran that thing successfully from the early-50s to the late-60s. He often talked about Leo Fender and their big franchise engagement all up and down the west coast and the academic music seeing going on with competitions and what not. Uncle Joe used to tell me he’d go down to Fullerton California and visit the factory two or three times a year get the latest and greatest from the guys and the gals and he was pretty good friends with most of the staff, including Leo. He had some really nice things to say about Leo. Those are the halcyon days of Fender and the sales staff and the franchising staff were on the ball and work very hard to bring Fender products to Young Musicians who could not afford gear otherwise.

Uncle Joe also mentioned that Fender products always included cases, guitars and electric basses that is. It was unscrupulous guitar shop owners who started charging for the cases separately. but Uncle Joe stated that he never did that because he was more interested in putting good gear in the hands of his students.


23 posted on 11/04/2018 2:00:44 PM PST by Clutch Martin (The trouble ain't that there is too many fools, but that the lightning ain't distributed right.)
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To: To-Whose-Benefit?

Pls add me to the ping list. I’m a Strat guy.

thx.


24 posted on 11/04/2018 2:04:33 PM PST by sauropod (Yield to sin, and experience chastening and sorrow; yield to God, and experience joy and blessing.)
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To: To-Whose-Benefit?

Thanks, great article. The one bass guitar I’ve ever owned (as opposed to all of the guitars) is my Precision. Bought by my parents for me for Christmas the year CBS bought Fender, it’s selling point was that it was made from “Pre CBS parts”. There really was a lack of quality for a few years. The bass still plays and sounds great to this day, with the only mod being the original “badass bridge”. That and removing the thumb rest, which never made sense to me!


25 posted on 11/04/2018 3:36:39 PM PST by jdsteel (Americans are Dreamers too!!!)
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To: To-Whose-Benefit?
I have a G&L (George Fullerton & Leo Fender) Legacy (Stratocaster) and a G&L ASAT (Telecaster) that I bought used in mint condition off of Ebay with hard-shell cases for $600 each. I don't think one can buy a better guitar than G&L for the money. I can't figure out why they don't get more respect.
26 posted on 11/04/2018 3:41:17 PM PST by KevinB (If I'm ever arrested, I'm switching parties.)
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To: To-Whose-Benefit?

Please add me to that ping list. :-)


27 posted on 11/04/2018 3:42:50 PM PST by KevinB (If I'm ever arrested, I'm switching parties.)
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To: To-Whose-Benefit?

This is a funny interview. It comes down to this summary: lots of people took credit but it was all Leo and me. And Leo really didn’t do anything either.

Maybe true, certainly a bit self serving though.


28 posted on 11/04/2018 3:43:27 PM PST by pepsi_junkie (Often wrong, but never in doubt!)
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To: KevinB

Added to my copy but you should PM Rebelbase as he seems to be the official keeper of the list.

I’ve been a Gibson addict ever since I got my 1st one.

But, I do wish I hadn’t been so stiff necked about it back in high school in the late 60s when there was Always some other guy selling an old Strat from the late 50s or early 60s for $175.


29 posted on 11/04/2018 4:13:22 PM PST by To-Whose-Benefit? (It is Error alone which needs the support of Government. The Truth can stand by itself.)
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To: jmacusa

I lost most interest in Clapton when he switched to the Strat. On the other hand, Jeff Beck switched and still amazes me to this day.


30 posted on 11/04/2018 5:22:14 PM PST by VietVet876
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To: KevinB

Added to the ping list.


31 posted on 11/04/2018 5:33:21 PM PST by Rebelbase
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To: Rebelbase
Added to the ping list.

Thanks, Rebel!

32 posted on 11/04/2018 5:51:09 PM PST by KevinB (If I'm ever arrested, I'm switching parties.)
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To: KevinB

G&L make great guitars, especially the ASATs. They cost less than equivalent-quality Teles simply because the name “Fender” carries more weight historically. I bought a ‘00 Tele Thinline Custom a couple years ago for that plays very similarly to to an old ASAT I used to have. Wish I still had the G&L.


33 posted on 11/04/2018 5:55:37 PM PST by Mr. Mojo
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To: Rebelbase

Add me too.


34 posted on 11/04/2018 5:56:09 PM PST by Mr. Mojo
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To: jmacusa
I used to do a bit of being a roadie for local bands in my hometown. Those old Fender amps were heavy!

i have a 1978 Silver Face Twin. Got news for you...those amps are getting heavier as we get older. The JBL speakers will kill you if you drop one on your foot. The coils on those things are impressive.

i have to change preamp tubes and the filter caps (after 40 years they're more than ready to be replaced), but i'm looking forward to cranking it up again as soon as my updates are finished.

Using that amp with my Telecaster will make your ears bleed. When you hit a "Pinch Harmonic" it feels like an ice pick is being driven through your ears, LOL.

The only real problem with the Twins (Pre or post CBS) is that it doesn't distort easily. Those JBL's will take everything you got and beg for more.

35 posted on 11/04/2018 5:56:55 PM PST by Calvinist_Dark_Lord ((I have come here to kick @$$ and chew bubblegum...and I'm all outta bubblegum! ~Roddy Piper))
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To: Mr. Mojo

Done!


36 posted on 11/04/2018 5:58:42 PM PST by Rebelbase
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To: jmacusa

I’m fond of Jerry’s SG tone on Live Dead in ‘69 as well. Dark Star never gets old.


37 posted on 11/04/2018 5:59:41 PM PST by Mr. Mojo
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To: VietVet876
The range of subtle different sounds you can get out of a Strat is wider than most other guitars.

They are not for everyone, some can’t tame the ugly sounds they are capable of.

They also have to be well set up. I guess that goes for any guitar though.

I love em, I even have some with humbucker pickups.

38 posted on 11/04/2018 6:01:52 PM PST by right way right (May we remain sober over mere men, for God really is our only true hope.,)
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To: Calvinist_Dark_Lord

Yeah, to get good power amp distortion out of Blackface or Silverface Twins you need to play a very, very large venue. And wear earplugs to boot. So one either has to get a good distortion pedal or get a smaller, lower-wattage Fender like a Deluxe Reverb to get the nice natural distortion. So much easier to haul around too.


39 posted on 11/04/2018 6:04:03 PM PST by Mr. Mojo
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To: To-Whose-Benefit?
You running the guitar ping list?

I'd like to join.


40 posted on 11/04/2018 6:05:25 PM PST by Drew68 (Twitter @TheRealDrew68 https://twitter.com/TheRealDrew68)
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