It’s wintertime there, so these are the most expensive veggies possible. Not much light ( some 60 days w/no sunrise) most of the time.
Veggies don’t grow unless there is enough light and the temps are around 70-85F, so the energy/fuel costs to generate such condition were enormous.
The infrastructure alone probably weighed in at 20+ tons- so not likely feasible to launch to anywhere.
Oh, yeah I forgot, microwaves in a open ended tank or solar sails or diLithium crystals are just on the horizon!
The Mars mission will need nuclear power to run the base anyways, so this is a good fit.