Those numbers are worse compared to the drop since 2015. If the owners and advertisers aren't getting nervous yet they should be. The Networks and Cable companies are obligated to give the advertisers rebates if the numbers are not what is guaranteed in the contracts.
The Networks and Cable companies are obligated to give the advertisers rebates if the numbers are not what is guaranteed in the contracts.
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I like the sound of that. As you say, the owners and advertisers should be very nervous.