The Networks and Cable companies are obligated to give the advertisers rebates if the numbers are not what is guaranteed in the contracts.
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I like the sound of that. As you say, the owners and advertisers should be very nervous.
I feel sorry for my American friends that the SJW clowns and corporate cowards have destroyed what I have always considered to be the best and most masculine of America’s major league sports. Fortunately we Canucks still have the NHL, where a player can get a couple of teeth knocked out and still make his next shift. There have been some politically correct rumblings but so far there hasn’t been a total capitulation.