I don't care what his/her motives are. But if there truly are clowns out there that think so highly of this "trendy" fashion company, "Supreme", that they will shell out $20 bucks for a $1 newspaper, and some of us can exploit their idiotcy, what's wrong with that?
This appears to me to be a publicity stunt by Supreme (whatever that is).
The person who wrote the article is likely a paid shill to hype the product.
Who is the market for this anyway? How MANY people ARE willing to spend $20 for a $1 product?
If you believe you can make some money off this I have no problem with that but I believe this is little more than PR hype without much of a market.
Good luck making a few bucks if you can. Just don't over invest because I suspect this will be short lived and with a limited market you may be left holding the bag.
I could be wrong about everything since I don't know the market for this product. Maybe it's huge. I have no idea.