That figure is 9.8% world wide. That's is almost 10% for ONE SINGLE COMPANY against several hundred other computer makers in the entire world making PCs that use either Microsoft Windows or the 1.4% that use some flavor of Linux. In some areas of the world that percentage is much higher.
In 2016, Apple Macs with only ~7.5% of world wide PC sales took home 45% of all PC profits. In 2017, that figure with approximately 8% of all PC sales in the world, Apple took home close to 50% of all PC profits. ONE COMPANY of all the hundreds that make Personal computers, took HOME HALF THE PROFITS.
Why is this true? The answer is simple. Apple offers quality products and has chosen NOT to compete in the race to the bottom of the barrel.
And it could be a lot more if they changed their business model. But they won’t.
Interesting that it hasn’t changed much over the past 20 years. But Apple seem to be happy with that.