WE lost a bundle, with the USPS endorsing the Pete Rose of Cycling.
USPS paid Lance money to advertise their shipping parcels into Europe. Did they get their monies worth in exposure at that time?
The Postal Service got the publicity that they paid for. That it turned out that Lance cheated like everyone else doesn’t negate the benefit that they got at the time, and, in fact, they’ve gotten a lot of free publicity out of the scandal.
Back in the old days, there used to be a lot of Lance supporters on here who would take umbrage when some of us pointed out that he was less than perfect as a husband and parent. They crawled under rocks in a hurry when he finally came clean. Kind of like the Peak Oil guys.