A 9% rise in the cost of a raw material doesn’t equate to a 9% cost in the retail price of a finished good. We are not economically stupid out here.
I didn't say it did.
I said that I'll finally have to raise my street price to compensate for my increased material costs. Our total price increase will probably be about 2%.
I'm only squirming over it because my industry is so cutthroat competitive.