So YETI thinks the people who hate the NRA are more likely to buy their crap, and thus need to be pandered to, than NRA members and those who support them? What genius suit thought that up?
Just took a quick look at the company’s financials. Its board needs it’s collective head examined.
Or Yeti just got one or more fat government contracts...
Wonder if there’s a quid pro quo involved...
There are alternatives to Yeti...
http://thecoolerbox.com/coolers-like-yeti-but-cheaper/
http://www.antifoodie.com/yeti-competitors-coolers-koozies-tumblers/
The same genius at JC Penney who thought that tailoring their ads and apparel to homos and lesbos would increase their revenue.
What Yeti sink like a bowling ball financially.