I brewed my own beer back in the 70s. I dumped hops into the beer. Made it taste good. Hope are relatively cheap weeds. What’s the issue with using hops?
Too much water to grow. Cali is using up their water supply and Hops require far more than they return. So, they are looking to utilize the land for better crops.
Hops is getting expensive an its farming uses lots of water.
Last year, or maybe it was the year before, there was a worldwide hops shortage due to bad weather in places where it is grown [globull warming].
This would cut the price of production and time.................