Cause in 2018 it’s SO DIFFICULT to see any sex, nudity and ANY OTHER insane thing one can think of at home! :)
Exactly. It seems to me that the upward margin on nudity/sex - those who choose to view the material just because of that - would be small in most cases. Nudity is easily seen at no cost. How many viewers would reason, “I like the plot, the scenery, the characters, the performers, the action ... but I won’t watch because nobody’s naked.”?
It is not at all difficult to make it clear that characters are in a sexual relationship without ten seconds or so of carefully-lit naked writhing. If a couple are in bed, in pajamas, acting affectionately before the fade-out, viewers can figure it out ... especially if a near-future scene shows a baby.