Sorry screwed up... this story was from US News and World Reports.
Apple has had a good run and a pullback in the pps will be healthy. It will bring in many new investors.
apple is currently (2018 01 31 close of business day) at $167.43 (up +0.46 over day’s open). after hours is down somewhat at $-0.80.
“users are keeping their devices longer, a trend that could continue”
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You can only go so far in tinkering to try to come up with “improvements” that people care about - at least care enough to sink more money into whatever. An extra flashing light or dancing girl just doesn’t cut it after awhile.
And usually with each “new and improved” product you run into new problems, which tends to turn a good number of people off.
Apple hasn’t been what it was for a long time.
“Following 10 years where [average selling prices] have generally moved higher, we believe prices will plateau as with the rest of the industry,” Long says.”
Apple has already shifted business model to monthly payments for new iPhones.
I confess to being an Apple fanboi.
But.
They are in big, big trouble.
Cutting just iPhone X production to 20 million units means little when activation statistics show that as a percentage of all of Apple’s new iPhones sold in the Holliday quarter, the iPhone X was only about 29% of all NEW iPhones activated, with the iPhone 8, 8+, 7, 7+, and SE, sharing the remaining 71% of new activations. If that percentage continues in the second fiscal quarter, then Apple will sell ~66 million to ~68 million of all model new iPhones in that quarter!
Figure an average selling price of $700, you’re looking at ~$47 Billion in iPhone revenue alone! Now add in $8 Billion of services, $5 billion of ipad, $3 Billion of App sales, and about $5.5 Billion of Macs. That’s $68.5 Billion. . . $18.3 Billion MORE than last year’s same quarter! The first calendar quarter is historically the slowest quarter of the year!